The report promotes a process of incremental, iterative change, an idea that those of us working in Agile software development are very familiar with. For publishers, this looks like picking modest goals, producing successes, and then building on them. Much of what you put in place for one goal can be the foundation for your next project. Whether you start with growing your audience, boosting engagement, amplifying your products and events, or creating next-gen programs, the tools and processes you put in place will enable you to transform your organization in a way that is manageable, measurable, and, ultimately, successful.
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