As markets for journals mature and growth flattens, publishers are increasingly turning to digital education in search of new opportunities. Learned societies are natural providers of domain-focused training, continuing professional development (CPD), maintenance of certification, advanced curricula, and exam preparation, given their focused content assets and engaged audiences. What are the technical approaches, business models, and opportunities for synergy in this expanding space? What are the skill sets required to succeed?
Michael Clarke • Clarke & Esposito
Michael Clarke is the Managing Partner at Clarke & Esposito, a boutique management consulting firm focused on strategic issues related to professional and scholarly publishing. He is also a partner at STM Advisers, an advisory practice focusing on mergers and acquisitions in the STM marketplace. Michael serves on the Silverchair board of directors.
Paul Gee • JAMA Network
Paul Gee brings experience in both the society world and commercial publishing. He leads product management, development, and digital marketing for the AMA Education Center and JAMA Network, home of JAMA and 13 specialty medical journals. JAMA, published continuously since 1883, is the most widely-circulated medical journal in the world. Paul learned the ropes of publishing through time in editorial and production, along with time as journals publisher. He has worked on enterprise re-engineering groups tasked with overall improvements of production workflows. He is a certified six sigma process engineer who brings to digital development a unique mix of editorial and process focus along with business model strategy.
Mike Mutka • Straightaway Health Careers / Relias
Mike is Chief Executive Officer of Straightaway Health Careers. As part of the original management team, Mike helped launch Silverchair Learning Systems in 2005 and served as President of Silverchair until it became part of Relias in 2012. He also currently serves as Chief Innovation Officer at Relias. Prior to Silverchair, Mike held executive leadership positions at the Hill-Rom Company, Berchtold Corporation, and Briggs Healthcare and has extensive experience in new product development, sales and marketing management, strategic planning, and Kaizen continuous improvement methodology.
Anna Salt Troise • American Academy of Orthopaedic Surgeons
Anna Salt Troise is the Chief Education Strategist for the American Academy of Orthopaedic Surgeons. Anna directs all of the Academy’s education and peer reviewed publishing activities, as well as its newly implemented strategy. Before her time at the Academy, Anna served as Vice President, Medical and Open Access Publishing at Wolters Kluwer where she managed the U.S., U.K. and European medical journal publishing program. She also oversaw the business activities for more than 150 proprietary and society medical journals as well as the editorial and business strategies for various medical societies. Prior to joining Wolters Kluwer, she held executive positions at Nature Publishing Group and John Wiley & Sons, and has served as keynote speaker and panelist at various conferences within the publishing industry to discuss the trends and future of medical and academic publishing. Anna has a bachelor’s degree from Bates College and a master’s degree in business administration from New York University’s Stern School of Business.